Winter 2023 Conference Schedule

Thank you to our Winter 2023 Conference sponsor, OHO Interactive!

8-9 a.m. - Check-in & Breakfast

Hotel Madison, Pre-Function Area

9-9:15 a.m. - Welcome

Hotel Madison, Shenandoah A

9:15-10:30 a.m. - Keynote

Creativity as Community Builder: The Art of the Unconventional Approach

Hotel Madison, Shenandoah A

Matt Weber, Chief Creative Officer, University of Virginia

10:45-11:45 a.m. - Session Block 1

Crisis at a Small College: Communications Lessons Learned

Hotel Madison, Alleghany A

Logan Bogert, Communications Coordinator, Bridgewater College
Jessica Luck, Editor and Director of Media Relations, Bridgewater College
Abbie Parkhurst, Vice President for Marketing and Communications, Bridgewater College

Holistic Homepage: Web Analytics + Stakeholder Interviews Shape a Website

Hotel Madison, Alleghany B

Emily Dixon, Associate Director of Digital Marketing & Analytics, Georgetown University McDonough School of Business

Utilizing University News to Simplify and Supercharge Your Social Media Content Strategy

Hotel Madison, Alleghany C

Trey Secrist, Assistant Director of Multimedia Strategy, James Madison University

11:45 a.m. - 1 p.m. - Lunch

Hotel Madison, Shenandoah A

1-2 p.m. - Session Block 2

Achieving and Growing an Open Rate

Hotel Madison, Alleghany A

Nicole Hansen, Digital Content Specialist, University of Richmond

Educating Experts, Preparing Faculty to Work with the Media

Hotel Madison, Alleghany B

Ginny Cramer, Associate Director of Communications, James Madison University
Eric Gorton, Media Relations Coordinator, James Madison University

TikTok for #HESM

Hotel Madison, Alleghany C

Rochelle Reed, Social Media Manager, James Madison University

2:00-2:15 p.m. - Snack Break

Hotel Madison, Pre-Function Area

2:15-3:15 p.m. - Session Block 3

On the Same Page: Expanding Internal Comms Capacity at Your University

Hotel Madison, Alleghany A

Danielle Desjardins, Leadership Communications Specialist, William & Mary
Cortney Will, Associate Director of Leadership Communications, William & Mary

Transform Your Style Guide, Empower Your Community

Hotel Madison, Alleghany B

Marcus Gore, Designer, University Publications, American University
Madaleine Laird, Editor/Writer, University Publications, American University

What's In a Pronoun: Ensuring Your LGBTQ Community Members Feel Seen and Heard

Hotel Madison, Alleghany C

Amy Crockett, Content Producer and Editor, Madison magazine, James Madison University
Jim Heffernan, Associate Director of Content Marketing and Executive Editor, Madison magazine, James Madison University
Cassidy Mechalske, Assistant Director of Sexual Orientation, Gender Identity, and Expression (SOGIE), James Madison University

3:15 p.m. - Conference Adjourns

Thank you!

Please recycle your name tags by dropping them in the receptacle at the conference check-in desk.

Don’t forget to fill out our conference evaluation form.

See you at our next event!