Summer 2022 Session Resources

Keynote Panel

Michele Deramo, Associate Vice Provost of Diversity Education & Engagement
Ellington Graves, Director of Africana Studies and Assistant Provost for Diversity and Inclusion
Moderated by J. Scott Parker, Marketing and Communications Manager at Cranwell International Center
Virginia Tech

Breakout Session 1

SMART Events - How to Use Events as Part of Your Marketing Strategy

Robin Khan, Director of Communications, Marketing & Public Affairs
George Washington University

Presentation PDF

Metrics - What's Behind the Numbers

Sunni Brown, Director of Media & Public Relations
Cynthia Price, Associate Vice President of Media and Public Relations
University of Richmond

Presentation PDF

It IS Remotely Possible: Staying Connected While Working Off Campus

Joe McClain, Director of Research Communications
William & Mary

Presentation PDF

Breakout Session 2

Making Virginia Tech Websites Radically More Accessible

Scott Chandler, 508 Compliance and Digital Accessibility Officer
Virginia Tech

Presentation Resources

The NeverEnding Story - Young Alumni Engagement Through Digital Storytelling

Kelly Holdcraft, Senior Director of Alumni Engagement
William & Mary

Presentation PDF

Topic Roundtables

Facilitated by Tiffany Beker, Director of Digital Marketing
William & Mary

Breakout Session 3

The Art & Science of Writing Op-Eds - and Getting Them Published

Howard Witt, Director of Communications, Miller Center of Public Affairs
University of Virginia

Presentation PDF
Additional Links: millr.cr/op-eds

Everybody likes Parfaits: Making the Most of Your Communications

Amy Ostroth, Senior Director of Communications
Sweet Briar College

Presentation PDF