Shelly Heinrich is the Interim Associate Dean and Director of Marketing for the Full-time and Evening MBA programs at Georgetown’s McDonough School of Business, developing the strategy to build awareness, recruit, yield, and retain the incoming classes. She develops the integrated marketing strategy for the team and manages the internal marketing team and external marketing firm in its execution. Heinrich brings experience in the higher education, corporate, and nonprofit sectors. Her expertise include marketing, analytics, brand management, recruitment, and business development. Heinrich received an M.Ed. from the University of Texas at Austin and a BBA from Texas Christian University. She is now an Executive MBA candidate in the McDonough School of Business.