Melissa Farmer Richards serves as vice president for communications and enrollment management at Sweet Briar College. Previously, she served as vice president for communications and acting executive officer for admissions and financial aid at St. Lawrence University, and assistant vice president for marketing and publications at Virginia Tech. She has 25 years of global experience in communications, public relations, integrated marketing strategy, brand management, special events, and strategic alliances.
Melissa earned a Master of Public Administration at Virginia Tech and a Bachelor of Arts at the University of Virginia. She was one of the founding members of TEDxVirginiaTech and served as faculty advisor for TEDxStLawrenceU. She is one of the founding board members of the Blacksburg Children’s Museum. She currently sits on the board of directors for the Girl Scouts Virginia Skyline Council