Joel Erb

Senior Director of Digital Growth, Padilla

Joel Erb

Senior Director of Digital Growth, Padilla
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Joel Erb has a restless mind – and the people he helps appreciate that.

At 15, Erb started his own digital agency, which he later named INM United. He went on to co-found several other technology companies too, including the digital platform SpotTrot. There he collaborated with talents like Dave Mathews to connect musicians and their fans.

Since then, Erb’s gained two decades of experience developing smart, insightful digital strategy for start-ups, multinationals, schools and nonprofits. A seasoned tech entrepreneur, Joel is known as a strategic change agent. He understands how technology fits within complex business environments, and uses it precisely — solving problems and capturing pivotal opportunities.

Erb heads the Padilla digital team, where he leads digital initiatives and creates new business opportunities. His client experience includes companies such as AOL, Allianz, Walmart, BFGoodrich, Air New Zealand, Virginia Commonwealth University, and Virginia Wine.

Recently he has added to his experience in the health, wellness and nutrition sectors by helping start-ups like RoundTrip and Modo. He’s inspired by impactful technology that improves people’s lives and health.

Erb has been recognized as a Rising Technology star by the Greater Richmond Technology Council, Young Entrepreneur of the Year by the Small Business Administration and one of Virginia’s Top 40 Under 40. In 2009, he was featured in Upstarts!, a book featuring young entrepreneurs.

Erb earned his bachelor’s in marketing and business administration from the University of Richmond, Virginia.

When his mind isn’t on technology, he holds a passion for cooking and urban gardening, a skill he learned growing up on a farm in southern Virginia.

All sessions by Joel Erb

Managing the Ad Campaign Media Mix

Friday, February 2, 2018
1:15 pm-2:15 pm
Robins Pavilion