Jake Perez joined William & Mary in September 2013 and is leading university-wide marketing efforts focused on brand engagement by delivering coordinated, compelling content to target audiences. Prior to joining William & Mary, Jake served as a vice president and account director for The Martin Agency, where he led a multi-partner technology special projects program focused on loyalty, customer conversion and behavior change for Walmart. Jake holds a B.S. in mass communications from James Madison University. He is the father of two daughters and serves on the boards of Here For The Girls, Inc., a Williamsburg-based breast cancer nonprofit that supports young women diagnosed with breast cancer, and the William & Mary Chapter of Camp Kesem, a national nonprofit that supports children of parents affected by cancer.