Robert E. Denton Jr.
Robert E. Denton Jr. teaches at Virginia Tech, where he holds the W. Thomas Rice Chair in the Pamplin College of Business as Professor of Practice in the Department of Marketing and is Professor and Head of the Department of Communication. He received his undergraduate and master’s education at Wake Forest University and his doctorate from Purdue University. Prior to returning to academe, he served on active duty in the U.S. Army, achieving the rank of Captain. In addition, he worked on the development and execution of the Army’s “Be All You Can Be” advertising campaign. He founded Denton, Kreps, and Weckerly, LTD., a full-service advertising agency located just outside of Chicago. In addition to commercial accounts, Denton worked in numerous political campaigns.
In addition to numerous articles, book chapters and scholarly presentations, Denton is the author, co-author or editor of 30 books on the presidency and political campaigns, one of the most recent being “The 2016 US Presidential Campaign: Political Communication and Practice.” He was host of a weekly half-hour public affairs program for Blue Ridge Public Television for 11 years and has served as a political analyst for several network affiliate radio and television stations in western Virginia. Denton has moderated numerous debates, including include Gubernatorial, Lt. Governor, U.S. Senatorial, U.S. Congressional, state house and local races.