We See the Future in You

Friday, June 15, 2018
11:00 am - 12:00 pm

We See the Future in You

Norfolk State University began its branding journey with strong commitment, an inspiring mission and a sense of opportunity. But the university also faced numerous strategic, creative and political challenges.

We’ll begin our brand journey story at the end with the creative and results. Then, we we’ll go back, and walk you through the journey that got us there.

We’ll share:

  • How the University’s engagement process provided vital brand insights while building acceptance.
  • How a combination of qualitative and quantitative data led to the creation of a distinctive brand position.
  • How the creative words and images express the University’s distinctive promise.

We’ll also share learnings – best practices as well as things we would improve – leaving ample time for discussion.