Straight Talk: Breaking Bad News to Paying Customers

Friday, January 10, 2020
10:45 am-11:45 am

Straight Talk: Breaking Bad News to Paying Customers

From raising prices to reducing services to budget cuts — no one wants to be on the giving or receiving end of bad news. But, at some point in your career as a communicator, you will likely be the unfortunate soul who either crafts or delivers this type of message. Virginia Commonwealth University communicators will share the tools and strategies they used to effectively deliver bad news to their customers in some unfavorable situations and how they received an overwhelmingly positive outcome in the end. Learn how you can apply these methods to communicate difficult news to your own audiences to minimize “the blow” and receive the necessary buy-in for success.