Print Isn’t Dead: Building an Overall Strategy
To print or not to print; that is the question.
With apologies to the Bard, we know that print is still alive and well, but deciding when to print, and why, has become more of a strategic question for communicators and university budgets. Phil Walzer, Mike Bartolotta and Virginia Carter, all experienced in answering those questions and advocating for print as part of an overall communication strategy, will share their insights and stories. Bring your questions as well!