Nine Ways to Navigate Tough Subjects

Friday, February 2, 2018
11:00 am - 12:00 pm
Rosenbaum Room

Nine Ways to Navigate Tough Subjects

Protests, sexual assault, and public safety are all issues central to a college audience – and very commonly of interest to the media. Communicators at Virginia Commonwealth University identified nine ways in which public relations professionals can address these topics head on to internal and external audiences in a transparent way, without compromising an organization’s reputation or public safety efforts. Learn how to effectively communicate how your organization prepares for, and responds to, high-profile incidents and how those communications build trust and buy-in from students, staff, and the media.