Managing the Ad Campaign Media Mix

Friday, February 2, 2018
1:15 pm-2:15 pm
Robins Pavilion

Managing the Ad Campaign Media Mix

Whether a large school or small, with a big budget or virtually none, paid media options are available to college marketers like never before. In this presentation, Joel Erb and Christian Munson, Richmond-based marketing pros from Padilla, a national agency, will review the changing advertising landscape, paying particular attention to the digital front. They will explore the trends shaping college marketing decisions in 2018 and, using case studies and examples, will discuss the key to getting the biggest bang for any paid advertising investment.