How Social Listening Can Impact Communication Strategy in Higher Ed

Friday, June 14, 2019
9:00 am-10:15 am

How Social Listening Can Impact Communication Strategy in Higher Ed

Fifty percent of word-of-mouth conversation occurs online. The ubiquity of this conversation on social media and online forums has essentially created a real-time, searchable archive of human thought. Learn how your campus can leverage intelligence from online conversations to inform communication strategy in the areas of public perception, alumni engagement, crisis awareness, recruitment, and more.

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