Analytics and Google Tag Manager
Ask 100 marketers if they have Google Analytics well-configured & you’ll get about 97 “YES” answers. But dig in (even just for 5 minutes) & you’ll discover the truth…
That less than 13% of marketers are REALLY using Google Analytics to NEARLY its full potential.
In this session, you’ll learn how to gain real insights from users visiting your website as well as how to make Google Tag Manager work for you!