Ghostwriting: Juggling the Voices in Your Head
Writers are often told to “find their voice.” But what do you do when you have to find someone else’s? Personal content like speeches and op-eds for our executives can’t sound like they were written by someone else — especially if they have been. Remembering a few key tips can make the job much easier. Just focus on capturing your executive’s voice and writing content that really connects with your listeners.
In this session you will learn:
- What questions to ask before you ever put words on the page;
- What makes crafting the spoken word different than the written word;
- How to grab your audience’s attention (and keep it); and
- How a tried-and-true speaking structure can make your life easier.