Getting on the Same Page: Bringing Your Alumni Stories Together
With a seemingly endless number of ways to tell your stories online, your alumni communication efforts can seem a little fractured. At William & Mary, our alumni magazine website was outdated, underutilized and underperforming. We were creating interesting and engaging stories, but lacked the tools necessary for effectively distributing them to our alumni. Desperate for a new solution, we embarked on an 18-month journey to publish our content online in a compelling and versatile way.
Using our real-world experiences of navigating logistical issues, overcoming budget constraints and getting administrative buy-in, this presentation offers insight and perspectives on how you can enrich your alumni communications online by getting them all on the same page.