From Rescue to Revival: Reframing the story of Sweet Briar College

Tuesday, June 6, 2017
9:00 am-10:30 am

From Rescue to Revival: Reframing the story of Sweet Briar College

In March 2015, the role of Sweet Briar’s communications office became messenger for the college closing. Then, as alumnae battled to save their college, the staff had to continue to advocate for the closing even as they rooted for Saving Sweet Briar to prevail. When the college was saved six weeks before classes started and the new administration received keys to a mostly shuttered institution, the communications imperative suddenly changed.