Digital Ethnography: Beyond Dashboards and Onto Message Boards

Friday, January 10, 2020
1:15 pm-2:15 pm

Digital Ethnography: Beyond Dashboards and Onto Message Boards

 Digital Ethnography_ Beyond Dashboard and Onto Message Boards

Digital ethnography provides tools and abilities to truly capture and assess behavior and reactions as they happen, delivering true-to-life data quicker and easier than ever before. In the higher ed space, it can help you to understand your audiences better and more deeply in order to find actionable insights. Sarah Elliott of Capstone Partners and Dean Browell of the research firm Feedback provide an introduction.