Building a podcast for alumni and student engagement
Podcasts and audio storytelling are an untapped and minimally explored medium for engagement and cultivation in higher education. They’re also a great opportunity to tell engaging stories underneath the flag of the university while remaining focused on strategic objectives. Podcasts can provide a different approach to storytelling that parallels Alumni Magazines, or takes a completely different approach to sharing stories. At Longwood University, the Office of Alumni and Career Services worked for over 18 months to build and launch a new podcast called “Day After Graduation.” In this session, you will learn the process created to produce Longwood’s podcast including the nuts and bolts and suggestions for technology, lessons learned on how to engage alumni and find stories, and explore different avenues to gain listeners. Attendees will see the results from 10-episode Season 1 and Season 2 during this session.
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