Build Buzz with a Magazine Marketing Makeover
Print is not only alive and well, but it’s also thriving. Even digital-first companies such as AirBnB get in on the act. But that doesn’t mean you can just drop a magazine in mailboxes or scatter them around your campus and hope for the best. Instead, Chris Blose from Imagination will show us how to create anticipation and foment FOMO with magazine marketing beyond the printed page — everything from issue teaser videos to social sneak peeks to behind-the-scenes access to high-priority stories.