Spring Conference 2011
Friday, April 1 · Tidewater Community College
Thursday, March 31
5 p.m.
RECEPTION
Visual Arts Center, 340 High St., Olde Towne Portsmouth
6:30 p.m.
DINNER ON YOUR OWN
Friday, April 1
8 a.m.
Registration and continental breakfast
9 - 10 a.m.
Opening: CCA President Laurie White
Welcome: TCC President Deborah M. DiCroce
Talk: "How creative marketing can serve higher education: Is there a gecko in your college's future?"
Martin Agency
Building A, The Forum
10:30 a.m.
Concurrent Sessions
Interactive Marketing: How to Determine Your Marketing Mix
Mike Sweeney, managing partner at Right Source Marketing and Georgetown University adjunct professor, will walk us through interactive marketing vehicles and discuss how to incorporate them into strategic plans and allocate budget.
Building A, The Forum
Electronic Publications: A Panel Discussion
Join colleagues from a range of universities, to include Eastern Virginia Medical School, University of Virginia and William and Mary, who will share successful electronic designs, processes and challenges.
Building C - Room 207
Doing More With Less/How to Prioritize: Group Discussion
Sit down with your colleagues and share solutions and strategies to manage "too much on our plates" in today's down-sized, more-to-do scene. Bring tip sheets! Colleagues Misti Goodson from Norfolk State University and Mindy Hughes from Regent University will facilitate dicussion.
Building C - Room 223
11:45 a.m.
Keynote by Gerard Robinson, Virginia Secretary of Education
Lunch—Networking
Building A, The Forum
1:15 p.m.
Concurrent Sessions
Working with your Campus Newspaper: Sharing News, Balancing Challenges
Discuss communication needs and best practices with a student panel: Craig D. Stanley, editor in chief, The Hampton Script, Hampton University; Debra W. Goode, editor in chief, The Campus Echo, Norfolk State University; Stuart Miller, editor in chief, Mace and Crown, Old Dominion University; Christian Ernst, news editor, Mace and Crown.
Building C - Room 207
Hot Topic: Making the Most of Mobile Apps
Mobile applications and sites are taking a more prominent role in an institution's overall communications plan. But what approach should you take? Do you create or improve your mobile site; develop an app; or do both? This session with Virginia Tech's web communications director will discuss best practices, available resources and strategies to protect your brand.
Building A, The Forum
Legal Issues in Communications: Clery Act
Join Dolores Stafford, chief of police at The George Washington University and national campus-safety expert and consultant, to learn what college communicators need to know about emergency communications, working with your campus police and compliance with the Clery Act/HEOA; followed by Q&A.
Building C - Room 223
2:30 p.m.
Concurrent Sessions
Hitting a Home Run with Higher Ed Media
Jenna Johnson from The Washington Post, Clissa England from The Richmond Times-Dispatch, Denise Watson Batts from The Virginian-Pilot and Shannon Sims from ABC-affiliate WVEC-TV will share what they think are the best ways to sell your stories to the media; followed by Q&A.
Building A, The Forum
Roundtable: Web Design/Development Toolkits
Colleagues share tools, frameworks, and strategies for creating and managing web sites for higher education.
Building C - Room 207
3:30 p.m.
Conference Adjourns