Washington & Lee University (Fall 2013)

Thursday, October 10

1-4 p.m.

Pre-Conference Workshop: Marketing the Brand You
  • Melissa Richards, Assistant Vice President for Marketing & Publications, Virginia Tech
  • Sara Bohn, Senior Financial Planner, JSW Financial
  • Let's face it: America is a brand-driven society. And when it comes to people, we are all free agents, independent brands seeking loyalty. Marketing "you" as a brand is not just about finding a new job. Even if you are not currently in the job market, you may find yourself there again some day. Or you may simply reach a stage of life where you desire to reinvent yourself. So what can you do today to set yourself apart tomorrow? Through dialogue and interactive exercises in this workshop, we'll explore:
    • How your reputation is your brand
    • That a job title does not define you
    • Establishing your brand promise using online media such as blogs, LinkedIn, and Twitter
    • What body language and interpersonal communications say about you
    • Networking and traditional tactics to build a loyalty base among your colleagues, supervisors, and executives
    • Why you should update your resume at least once a year rather than waiting until you are in the job market
    We'll also take a deep dive into the topic of mentors and sponsors. Having a mentor or sponsor or both is one of the most impactful ways that you can springboard your career to the next level. It is imperative to learn the key factors when considering, selecting, and approaching potential mentors and sponsors, as well as how to leverage those relationships in a way that can be beneficial to you both professionally and personally. Participants will walk away with an understanding of informal and formal approaches, the roles that mentors and mentees play, and how to create a mentoring plan.
  • Room 345, Elrod Commons

5:30 p.m.

Informal Gathering
  • Southern Inn Restaurant · 37 S. Main St. · Lexington, VA 24450 · (540) 463-3612

Friday, October 11

8 a.m.

Registration and Breakfast
  • Elrod Commons Living Room

8 a.m.-3:30 p.m.

  • Check email, network, etc.
  • Room 114, Elrod Commons
  • Show-and-tell, display your institution's publications, swag, websites and videos. Bring your videos on DVD, and a few copies of each publication so others can steal your great ideas!
  • Room 116, Elrod Commons

9-10 a.m.

Welcome & Keynote Address
Generation on a Tightrope: A Portrait of Today's College Student
  • Diane Dean, Associate Professor of Educational Administration and Foundations, Illinois State University
  • Stackhouse Theater, Elrod Commons

10:15-11:30 a.m.

Concurrent Sessions

How to Write a Great Speech: Secrets to Success
  • Linda Hobgood, Director of the Speech Center, University of Richmond
  • Stackhouse Theater, Elrod Commons
It's about Fit
  • Brenda Porter Poggendorf, Vice President for Enrollment and Dean of Admissions & Financial Aid, Roanoke College
  • Room 345, Elrod Commons
You Can Lead a Horse to Water: How We Convinced Faculty and Staff to Create Content through Blogging

11:30 a.m.-12:30 p.m.

  • Please go through the buffet line and mention you're with CCA. Reserved section in the back room.
  • Marketplace, Elrod Commons

12:45-2 p.m.

Concurrent Sessions

Chasing the Social Media Dragon
  • Tristana Nesvig Trani, Director of Social Media Strategy and Engagement, Virginia Commonwealth University
  • Stackhouse Theater, Elrod Commons
Bridging the Gap between the Message and the Creative Process
  • Mike Bartolotta, Art Director, The William and Mary Association
  • Room 221, Huntley Hall
The Value of Market Research
  • Adam Cook, Director of Research and Development, Pilot Media
  • Room 345, Elrod Commons

2:15-3:30 p.m.

Concurrent Sessions

Putting It All Together—News Stories and Multimedia
  • Megan Donald, Multimedia Web Producer, Virginia Tech
  • Alison Matthiessen, Communications Manager, Virginia Tech
  • Kimberly Haines, Communications Manager, Virginia Tech
  • Stackhouse Theater, Elrod Commons
Basketball and Branding: VCU's Journey after the Final Four
  • Pamela DiSalvo Lepley, Executive Director of the Division of University Relations, Virginia Commonwealth University
  • Anne L. Buckley, Senior Director, University Public Affairs, Virginia Commonwealth University
  • Tom Klug, Senior Director, University Marketing, Virginia Commonwealth University
  • Room 221, Huntley Hall
Copyrights ... and Wrongs

3:30 p.m.

Conference Adjourns