Fall Conference 2011
November 10-11 · George Mason University
Thursday, November 10
Noon-5:00 p.m.
Registration
Mason Inn foyer
1:30 - 4:30 p.m.
Pre-conference
"Writing for the Web" Is No Longer Enough: Today's Reality of Web Content Creation
Thinking of web content in terms of "bullets and brevity" is a thing of the past. Today's world calls for fresh thinking in content creation and delivery. Explore how to manage content for optimal impact, wayfinding and consistency.
Philip Gravely, director of web and editorial strategy, University of Richmond
Johnson Center meeting room E
Download slides (45.4 MB PPT) »
5:00 p.m.
Reception
Mason Inn, The Well (lounge)
6:30 p.m.
Dinner on your own
Friday, November 11
8 a.m.
Registration and continental breakfast
Mason Inn
9:00 a.m.
Opening: CCA President Laurie White
Welcome: GMU Vice President for University Relations Christine M. LaPaille
9:15 a.m.
Keynote Talk: Pew Research Center Deputy Director Amy Mitchell
How do today's potential students get information? A look at
preferences by demographics and media trends.
Download slides (1.7 MB PPTX) »
10:30 - 11:30 a.m.
Concurrent Sessions
Crisis Communications: Lessons from the Field—Natural Disasters
A boots-on-the-ground session by Drury University's Daphne Ewing,
who played a lead role in PR management during the May tornado
crisis in Joplin, Mo.; she will offer crisis-disaster planning "do's and
don'ts" tuned to natural catastrophes.
Download handout (522 KB PDF) »
Big-Picture Messaging: Unifying the Brand—Staying on Target
Communication leaders from GMU, Mary Baldwin and William &
Mary discuss how to align messages, prioritize PR/marketing
campaigns and tasks institute-wide – keeping the focus on big-
picture goals.
Planning Your Mobile App Program: Where to Start, Next Steps
Aegis Mobile corporate professionals will share steps to launch
and/or manage a mobile-app program at your college, and explain
the latest mobile apps and multiple ways to use them.
Download slides (8.4 MB PPTX) »
11:45 a.m. - 1:00 p.m.
Lunch—Networking—CCA Business meeting
1:15 p.m.
Concurrent Sessions
De-mystifying SEO (search engine optimization)
Janet Miller from Search-Mojo.com will discuss topics such as
designing and writing with keywords to attract potential students
and news media.
View slides on SlideShare »
Best Practices: Multimedia Production
Megan Donald from Virginia Tech will share successful strategies to deliver your message through multiple mediums – video, podcast, photo – and how to integrate them into a communications plan.
Big-Picture Marketing Wins: KNOW/WONK at American University
Terry Flannery will share planning and results of American U's
highly anticipated marketing campaign known as KNOW/WONK.
Download presentation (1.7 MB PDF) »
2:30 p.m.
Concurrent Sessions
Social Media Successes: Showing Leadership Best Cases
A panel shares benchmark cases, including ODU's success with Big
Blue mascot – which drew thousands of 'likes' – to demonstrate how
careful planning of social media campaigns can bring big results.
Panel Discussion: Aggregating the Institution
Peers from Georgetown, ODU and American University will explore how institutions can pull their different social media into an integrated "mashup" site, and discuss the problems and opportunities with including "unofficial" content.
Download GU presentation (5.9 MB PDF) »
Download AU presentation (3 MB PPTX) »
Download ODU presentation (673 KB PDF) »
D.C. National Media Panel: Thought Leadership
Join editors from U.S. News & World Report's "Debate Club," the Washington Post's "On Leadership," The Chronicle of Higher Education, and CASE Currents to learn how to establish your faculty and administrators as opinion leaders through submitted articles to these publications.
3:30 p.m.
Conference Adjourns