Fall Conference 2010
November 18-19 · University of Virginia
- Welcome address by UVA Senior Vice President of Development and Public Affairs Bob Sweeney
- Keynote Panel: Role of Education in Building Tomorrow’s Workforce
Thursday, November 18
1 - 5 p.m.
Preconference Workshop
Launching an Integrated Online Presence in Half a Day
Rob Pongsajapan, Gary Cope, Michael Kiser, and Mike Connolly
Today's web-based tools have made it possible to set up a sophisticated online presence in short order. After a brief orientation, workshop participants will break into teams to plan and execute a web site for a hypothetical scenario. Teams will choose the right mix of tools/strategies from an array of freely available multimedia, content publishing, and social media tools introduced during the orientation. No prior experience (or web savviness!) necessary. Bring your collaborative spirit and your laptop!
Ballroom
5 p.m.
RECEPTION
Main Lounge
6:30 p.m.
DINNER ON YOUR OWN
Friday, November 19
8 a.m.
Registration and continental breakfast
Main Lounge
9 - 10 a.m.
Welcome: CCA President Cathy Loranger
General Session and Keynote: The Role of Education in Building Tomorrow's Workforce
In the midst of today's heightened economic and political angst, the future of higher education looms large. CCA's opening session presents national experts—representing public and private institutional perspectives—to address challenges and potential direction for colleges and universities. Join in the discussion of hot topics such as the role of the academe in re-tooling for jobs, budget and funding cuts, and accountability measures becoming policy.
Ballroom
10:30 a.m.
Concurrent Sessions
Case Studies: Hosting Global & Political VIPs
This panel of experts will share their insights on how to host global and political VIPs.
Art Gallery
Think Like Your Audience: Energize Content Development with Personas
Virginia Tech's Melissa Richards and Roanoke College's Blair Garland will show you how to develop audience personas before you tackle your next writing assignment. This traditionally corporate product marketing exercise can be applied in higher education to clarify characteristics and behaviors of alumni, students, parents, faculty and donors. Don't miss the fun in this Mad-Lib style presentation that will equip content developers and marketers with a new tool that's cool for school!
481
How to Draw Traffic to Your Web Site
Virginia Tech's Gary Cope will host a panel of search engine optimization (SEO) professionals who will critique Web sites submitted by CCA conference attendees. The panel will project the sites on a screen, identify common usability and SEO mistakes and offer suggestions for site improvement. The panel will demonstrate how to monitor sites using Google's free Webmaster Tools. Participants will learn about other popular SEO and Web site tools they can use to monitor and enhance the productivity of their sites.
Theatre
11:45 a.m.
Lunch—Networking
Ballroom
1 p.m.
Concurrent Sessions
Blogsphere: Anarchy vs. Control - A Town Hall Discussion
Who controls the messages out there on various Web sites? Virginia Tech's Michael Kiser will lead a discussion about balancing the democracy of Web communications and stewarding the responsibility for institutional branding when it comes to controlling or not controlling messages students and faculty produce online. Bring your ideas and experiences to the discussion.
Theatre Download slides (3.1 MB PPTX) »
Integrating Graphic Standards Across Multimedia Channels: A Panel Discussion
This panel will discuss the integration of graphic standards across the many distribution channels available to institutions of higher education. Design professionals from the University of Mary Washington, the University of Richmond, and Tidewater Community College will share their tips for multimedia success.
481
Diversity Recruitment, Retention and Resources: A Case Study
Join University of Virginia administrators Greg Roberts, Valerie Gregory, Kimberly Basset and Reginald Benbow as they share their insights on the ways the university has successfully led the state in attracting, retaining and supporting its diverse population of students.
Art Gallery
2:15 p.m.
Concurrent Sessions
How to Creatively Pitch to Alternative Media: A Panel Discussion
As a communications professional, how do you reasonably assess which alternative media (bloggers and citizen journalists) get your messages? How do you get your ideas covered in these alternative or new media outlets, and what do you want to say in those spaces? Our panel of experts will show you how to work with alternative media sources to ensure your messages have an equal chance of success and clarity.
Art Gallery
Integrating Branding through Creative Services: A Panel Discussion
Integrating messages and marketing across the institution relies in part on Creative Services departments. A panel of experts will discuss how they've successfully created branding tool kits to integrate the work of creative services across a variety of media formats. Panelists include experts from Christopher Newport University, the College of William & Mary and J. Sargeant Reynolds Community College.
481 Download slides (9.7 MB PDF) »
Creating Interactive Online Communities
Beyond just getting people to follow you on Twitter, how do you create and sustain online communities who take action and support your institution? Panelists will talk about how online communities can make a distinct difference in your communications strategies.
Theatre Download slides (44 MB PPTX) »
3:30 p.m.
Conference Adjourns