Fall Conference 2009
November 5-6 · College of William and Mary

5:30 p.m.

Wine and cheese reception
Great Hall of the Wren Building

9-10 a.m.

General Session and Keynote
Welcome: CCA President Cathy Loranger
College of William & Mary President Taylor Reveley III

The Future of Journalism
Jennifer Carroll, vice president and senior editor/ContentOne, Gannett, Inc.

As anybody who works with or teaches in the field of journalism knows, the news industry is facing serious challenges in the way it produces, packages, and delivers news. Formerly competing news companies are consolidating or forging partnerships, online news sites are flourishing while traditional platforms like newspapers struggle to survive, and the line between unfiltered personal thought and public discourse continues to blur. Are these changes a threat to serious journalism, or do they simply represent an evolution in form? And what kind of opportunities might such an evolution create for college communicators? A panel of media practitioners and educators will address these issues in this keynote presentation.
Tidewater A, Sadler Center

10:30 a.m.

Concurrent Sessions
Social Media — A Panel Discussion
Facebook, Twitter, YouTube: It's a brand new world of communications. Learn from your peers what has worked, what didn't, tools of the trade and how to best navigate the social Web.
Tidewater A

Crisis Communications for Pandemic Possibilities: An Update
For years, colleges and universities have been polishing their crisis plans for the possibility of a pandemic flu outbreak. Now that classes are back in session, the H1N1 (swine) flu has hit many campuses, and administrators are responding with expanded health center hours, call information centers, dining hall deliveries to sick students, isolation centers and multiple communications to parents, students, faculty and staff. Join Dr. Mark J. Levine, deputy commissioner, Virginia Department of Health, to get the latest information on the spread and severity of the disease on Virginia campuses and the important role that communications is playing in its control.
Chesapeake B

Media Training 101
Join Chryssa Zizos, founder and president of LiveWire Media Relations LLC, to learn about media training. This session will talk about why it's important to be prepared for media interviews, as well as tips for what anyone talking to a print, radio or television reporter should know in advance to be prepared for a successful interview.
Chesapeake C

1-2 p.m.

Concurrent Sessions
Rethinking the Web in 13 Weeks: A Case Study from the University of Richmond
This spring, the University of Richmond reinvented itself online, overhauling its site—and its entire Web philosophy—in just 13 weeks and completely in-house. Members of the University of Richmond team will share their charge, goals, processes, outcomes and advice.
Tidewater A

Refreshing Your Brand Message
Experts from the Virginia Commonwealth's Brand Center discuss how to refresh your brand identity.
Chesapeake B

Social Media: What's All the Fuss About?
If you work in communications, you're never very far from a discussion about social media. Yet many of us have yet to fully adopt these practices or understand exactly what all the fuss is about. Join Virginia Tech's Michael Kiser and Georgetown University's New Media Designer Rob Pongsajapan for a few pointers on what you need to know to get more out of these emerging technologies in a hands-on session on how easy it is to use them.
Chesapeake C

2:15 p.m.

Concurrent Sessions
Collaborating Across Silos
From athletics to maverick academic divisions—aligning messages, branding and critical news opportunities across our institutions is a challenge most of us face at one time or another. Hear how peer experts from George Mason University, the College of William and Mary and J. Sargent Reynolds Community College handle this challenge.
Tidewater A

Designing Green Publications
Wondering how you can better design and produce publications that are environmentally friendly? Printer Quinn Harris of Harris Lithographics, Sheila Donoghue of the World Wildlife Fund and Amy Hartzler of Free Range Studios will discuss paper and ink options as well as great techniques to reduce waste.
Chesapeake B

Acing the Interview
Now that you know how to prepare for a media interview, are you ready for the interview itself? Chryssa Zizos will build upon the earlier media training session by taking participants through a series of exercises that will put the morning's lessons into practice. Attendance at the morning session is not required.
Chesapeake C