June 2019 Conference

Day 1
Thursday, June 13, 2019

Pre-conference Workshop: Creative Push/Play – SOLD OUT!

How do you keep yourself and your team creative? Why is it important to take time to pause for creativity? In this pre-conference session, we’ll learn more about creativity and...
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Rachel DeBusk
Brian Yohn

Happy Hour and Networking at the Water Dog

Join us at The Water Dog in Lynchburg for pay-as-you-go drinks and appetizers and meet your fellow conference attendees.  
Day 2
Friday, June 14, 2019
8:00 am-9:00 am

Registration and Continental Breakfast

How Social Listening Can Impact Communication Strategy in Higher Ed

Fifty percent of word-of-mouth conversation occurs online. The ubiquity of this conversation on social media and online forums has essentially created a real-time, searchable archive of human thought. Learn how...
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Liz Gross

Getting on the Same Page: Bringing Your Alumni Stories Together

With a seemingly endless number of ways to tell your stories online, your alumni communication efforts can seem a little fractured. At William & Mary, our alumni magazine website was...
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Michael Bartolotta
Tiffany Broadbent Beker

Balling on a Budget: Finding Free and/or Low Cost Tools to Up Your Social Media Game

Higher ed communicators often have small budgets for social media (if they have a budget at all!). This session will show you how to find and implement the tools you...
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AP Style: An Update & Refresher

Many organizations and academic institutions prefer the AP Stylebook’s simple guidelines for standardizing their written communications. AP also strives to stay abreast of constantly evolving spelling and usage. Karen Wormald...
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Karen Wormald
11:45 am-1:00 pm

Lunch and Roundtable Discussions

Rocking the Boat: How to Shift a College Culture that Supports Marketing

To be surrounded by brilliant colleagues and faculty, working on discovering new insights for the betterment of society, is an ideal job for many individuals. But what happens when your...
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Megan Shearin

Maximizing Media Placements

So you’ve landed a big media hit in The New York Times or on CNN  – now what do you do with it? The placement itself is not enough to...
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Cynthia Price
Lindsey Campbell
Sunni Brown

Can’t Stop, Won’t Stop: You Redesigned Your Website — Now What?

In late 2017, Virginia Commonwealth University launched a redesign of its main website. But the digital world never stands still and neither should your website. Learn how the team behind...
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Elinor Frisa

FERPA, FOIA and the Alphabet Soup of Higher Ed: What You Don’t Know WILL Hurt You

Federal and state rules surrounding privacy, student records, freedom of information, website accessibility and other issues are frequently changing and sometimes hard to navigate. If you need a refresher –...
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Greer Saunders

The Changing Landscape of Media Relations

Join your colleagues from around the region in a moderated discussion on the changing landscape of media relations. Come with your questions, share your best practices, and connect with one...
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Three Title Wins, Five Cities, 27+ Events, Thousands of Fans: How UVA Built Community and Team Spirit on the Road

Learn helpful tips for planning successful events and promoting them when time is tight, and both spirits and expectations are high. Hear how team members, with minimal prep time and...
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Beverly Wakefield
Joy Nuckolls