Pre-conference Workshop: Creative Push/Play
Brian Yohn, Assistant Director for Creative Services, Virginia Tech Student Affairs
Rachel DeBusk, Graphic Designer, Virginia Tech Student Affairs
How do you keep yourself and your team creative? Why is it important to take time to pause for creativity? In this pre-conference session, we’ll learn more about creativity and how to help your team consistently generate fresh, innovative ideas and concepts. You’ll walk away with tools and tips for how to implement what you’ve learned with your team. Expect fun and lots of hands-on activities!
Keynote: How Social Listening Can Impact Communication Strategy in Higher Ed
Liz Gross, CEO, Campus Sonar
Fifty percent of word-of-mouth conversation occurs online. The ubiquity of this conversation on social media and online forums has essentially created a real-time, searchable archive of human thought. Learn how your campus can leverage intelligence from online conversations to inform communication strategy in the areas of public perception, alumni engagement, crisis awareness, recruitment, and more.
Stay tuned for the detailed schedule.