January 2020 Conference

Day 1
Thursday, January 9, 2020

Happy Hour and Networking

Arriving early? Join us at the Sedona Tap House in Colonial Heights for drinks and dinner on your own.
Day 2
Friday, January 10, 2020
8:00 am-9:00 am

Breakfast & Check In

Keynote Panel: What lies ahead for this election year?

This year will likely be a roller coaster ride as our deeply divided nation prepares for the 2020 national elections. How might the political climate spill over to our campuses?...
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Stephen J. Farnsworth

Let’s Get Visual: Creating Photos And Videos To Enhance Your Storytelling

From a photo accompanying a press release to a short video profiling a new or interesting class, great images help illustrate a written story, or tell the story themselves. But...
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Joe Blum

Straight Talk: Breaking Bad News to Paying Customers

From raising prices to reducing services to budget cuts — no one wants to be on the giving or receiving end of bad news. But, at some point in your...
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Jennifer Carmean
Jonsette Calloway

Developing and Implementing a Crisis Communications Plan

How do you get your organization to focus on crisis planning when there’s no crisis? This session will address the ins and outs of developing a crisis communications plan for...
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Suzanne A. Silitch
Diana Burkett
12:00 pm-1:00 pm

Lunch, Business Meeting and 30th Anniversary Celebration

Long-Term Strategies for Rankings Results

As schools are expected to complete lengthy data surveys for rankings, while simultaneously surveying students, alumni, and others, it’s easy to be more responsive than strategic. In this session, Georgetown’s...
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Teresa Mannix

Digital Ethnography: Beyond Dashboards and Onto Message Boards

Digital ethnography provides tools and abilities to truly capture and assess behavior and reactions as they happen, delivering true-to-life data quicker and easier than ever before. In the higher ed...
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Dean Browell
Sarah Marshall Elliott

The Gift that Keeps on Giving: How to Make Social Media Work for You

The Robins School of Business at the University of Richmond recently launched three new social platforms for students, alumni, and community members to engage with the school like never before....
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Nicole Hansen

True Stories: Students Critique Your Admissions Materials

Join us as a few members of our target audiences tell us how best to sell them on your college — and give their unvarnished opinions of your materials.

Best Practices for College and University Websites

College and university websites are still important. In most cases, your school’s website is the first place a prospective student will begin their search. You have only seconds to keep...
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David Booker

Saving the Small University: How Mary Baldwin University achieved a 233 percent enrollment increase in one year

Like many small, private colleges, Mary Baldwin University, an all-women’s university in Staunton, was struggling to stay financially viable. Lacking a strong strategy, going co-ed only seemed to make the...
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