January 2019 Conference

Day 1
Thursday, January 17, 2019

Networking & Happy Hour

Join us at Georgetown’s iconic Tombs restaurant for happy hour, followed by dinner at 5:30. We have a private space reserved in the back of the restaurant. The restaurant is a...
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Day 2
Friday, January 18, 2019
8:00 am - 9:00 am


Keynote: The Future of Higher Education

The world is changing and higher education is part of the evolution. Futurist Alan McKay, executive dean of the Harry F. Byrd, Jr. School of Business and dean emeritus in...
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Alan B. McKay, Ph.D.

Amazon is coming! Amazon is coming! The story of Virginia Tech and George Mason

Hear from colleagues at Virginia Tech and George Mason about the universities’ role in helping to bring an Amazon Headquarters to Northern Virginia. In this panel discussion, you’ll have a...
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Michael Sandler
Mark Owczarski

Media Panel

7 Deadly Sins of College Media Management (Prezi)
Tim Weatherhead
Autumn A. Arnett
Jamal Watson

Our best ambassadors: Reinventing faculty/staff communications

In 2017, University of Richmond launched a suite of communications designed to increase faculty and staff engagement and create enthusiastic University ambassadors. Learn how the new faculty and staff magazine,...
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Cheryl Spain
Phillip Gravely

Strategic on a Shoestring

This session is geared to prepare current and aspiring leaders, including those who are contemplating or just beginning director, AVP or VP roles. Learn how to assess what is critical...
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12:30 pm - 1:30 pm

Lunch, Networking Round Tables & Board Business

The Crown: Content is King and Rules All Marketing Lands

No content = No marketing = No students. University marketers are in an enviable position in that faculty and students are telling stories, conducting research, and creating content on a...
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Julie Zito
Shelly Heinrich

Analytics and Google Tag Manager

Ask 100 marketers if they have Google Analytics well-configured & you’ll get about 97 “YES” answers. But dig in (even just for 5 minutes) & you’ll discover the truth… That...
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Chris Mechanic

Build Buzz with a Magazine Marketing Makeover

Print is not only alive and well, but it’s also thriving. Even digital-first companies such as AirBnB get in on the act. But that doesn’t mean you can just drop...
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Chris Blose

Today’s Students: What *are* they thinking?

Marketers tell us they are like their Millenial sisters and brothers, but different. Often termed “digital natives,” today’s students have grown up with iPhones, social media, and constant connection through...
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