January 2019 Conference

Day 1
Friday, January 18, 2019
8:00 am - 9:00 am


Keynote: The Future of Higher Education

The world is changing and higher education is part of the evolution. Futurist Alan McKay, executive dean of the Harry F. Byrd, Jr. School of Business and dean emeritus in...
Read More
Alan McKay

Our best ambassadors: Reinventing faculty/staff communications

In 2017, University of Richmond launched a suite of communications designed to increase faculty and staff engagement and create enthusiastic University ambassadors. Learn how the new faculty and staff magazine,...
Read More
Cheryl Spain
Phillip Gravely
12:30 pm - 1:30 pm

Lunch, Networking & Board Business

The Crown: Content is King and Rules All Marketing Lands

No content = No marketing = No students. University marketers are in an enviable position in that faculty and students are telling stories, conducting research, and creating content on a...
Read More
Julie Zito
Shelly Heinrich
Chris M. Kormis

Build Buzz with a Magazine Marketing Makeover

Print is not only alive and well, but it’s also thriving. Even digital-first companies such as AirBnB get in on the act. But that doesn’t mean you can just drop...
Read More
Chris Blose